Communication studies
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Communication studies is the academic discipline that studies
communication; sub disciplines include argumentation, speech
communication, rhetoric, communication theory, performance studies,
group communication, information theory, intercultural
communication, interpersonal communication, intrapersonal
communication, marketing, organizational communication, persuasion,
propaganda, public affairs, public relations and telecommunication.
At many institutions, separate schools of Mass communication share
an interest in communication theory, information theory and media
effects research, but focus on the practice as well as effects of
public relations, propaganda, journalism, publishing, broadcasting
and advertising and international communication, leaving
interpersonal, performance studies, group and organizational
communication, speech, rhetoric, semiotics, and critical/cultural
perspectives to the communication studies departments. |
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The European tradition of communication studies partly builds on
the work of the Frankfurt School. The American tradition is better
known for, but not limited to, Communication Sciences. In the United
Kingdom the subject is often called media studies or media and
communication studies.
Various aspects of communicating have long been the subject of human
study. In ancient Greece, the study of rhetoric, the art of
effective speaking and persuasion, was a vital subject for students.
In the early 20th century, many specialists began to study
communication as a specific part of their academic disciplines.
Communication studies began to emerge as a distinct academic field
in the early 20th century. In 1914 the National Association of
Academic Teachers of Public Speaking, now called the National
Communication Association, was founded. Herbert Wichelns was an
early pioneer. Propaganda and media effects theorists, including
Harold Lasswell, Kurt Lewin, and Paul Lazarsfeld also had an
important impact on the field early on. Harold Innis and Marshall
McLuhan developed influential analyses of communication and
technology in the 1950s and 1960s. A critique of commodified
communications emerged with the writings of Theodor W. Adorno and
Guy Debord.
The main national professional organization for communication
studies in the U.S. is the National Communication Association (NCA).
The main European associations for communication studies are the
European Consortium for Communications Research (ECCR) and the
European Communication Association (ECA). The main international
association for the communication studies discipline is the
International Communication Association.
Unlike other social sciences, communication is not linked to a
specific profession. Psychology forms psychologists, sociology forms
sociologists but there is no corresponding title for graduates of
communication. Critics argue that the reason for that is that
communication doesn't qualify students for any particular job. This
state of affairs has been linked to the regency of the field and to
the fact that communication is a pervasive phenomenon and that
communication students can work in very diverse fields. Most
students of communication however are able to find various jobs in a
wide range of fields including university professors, marketing
researchers, media editors and designers, organizational
communication consultants and journalists.
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